“People think communication is good. But communication is not a fundamental good – it’s a necessary evil. The goal in organizing a company should be to reduce the amount of communication needed. Every minute spent communicating with your peers inside a company is a minute not spent improving the customer’s experience. This is a hard thing to explain, and people get it wrong all the time. The reason communication ends up being incredibly important is that it’s impossible to organize perfectly inside a company – so you need a ton of communication to compensate for the imperfections inherent in the organizational structure… You don’t strive for more communication. You strive for less and then recognize your limitations and communicate around them. You can tell where organizational structure is broken down by looking at where the most communication is happening”.

I agree that we do need more clarity…but I do not think that we need less communication. We need better communication. But communication does not necessarily mean ‘talking.’ As you’ve stated, when the team has clarity, “they are so in-tune with one another they talk in just (a) few words and eye-contact.” This is still communication, just in a better and more continuous and clear format. Even the coach sitting on the bench is a very vivid form of communication…it says, “looks good fellas, just keep doing what you’re doing.” These are the kinds of communications we need MORE of.